Privacy Policy


At DidNotExpectThat, your privacy is important to us. This Privacy Policy explains what information may be collected when you visit DidNotExpectThat, how that information may be used, and the choices you have regarding your information.

By using this website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect information in two ways: information you voluntarily provide and information collected automatically when you use the website.

Information You Provide

You may voluntarily provide personal information when you:
– Submit a contact form
– Subscribe to an email newsletter
– Communicate with us
– Participate in other features offered through the website
This information may include your name, email address, and any information you choose to include in your message.

Information Collected Automatically

When you visit DidNotExpectThat, certain information may be collected automatically, including:

– IP address
– Browser type
– Device type
– Operating system
– Referring website or page
– Pages viewed
– Approximate geographic location
– Date and time of visits
– Interactions with the website

This information helps us understand how visitors use DidNotExpectThat and improve the website.

2. How We Use Your Information

Information collected through DidNotExpectThat may be used to:

– Operate and maintain the website
– Respond to questions or messages
– Improve our content and user experience
– Understand how visitors use the website
– Analyze website traffic and performance
– Prevent spam, fraud, and security issues
– Send newsletters or updates when you have chosen to receive them
– Display and measure advertising
– Comply with applicable legal obligations

We do not sell your personal information directly to third parties.

3. Cookies and Similar Technologies

DidNotExpectThat may use cookies, pixels, tags, and similar technologies to operate the website, remember preferences, understand visitor behavior, measure traffic, and support advertising.

Cookies are small files stored on your device that allow websites and service providers to recognize your browser.

Some cookies are necessary for the website to function, while others may be used for analytics, personalization, or advertising.

You can control or delete cookies through your browser settings. Where required by applicable law, we may also provide a cookie consent tool that allows you to manage certain cookie preferences.

Please note that disabling cookies may affect how some parts of the website function.

4. Analytics

DidNotExpectThat may use third-party analytics services, including Google Analytics, to better understand how visitors interact with the website.

These services may collect information such as your device type, browser, pages visited, approximate location, referral source, and interactions with the website.

Analytics providers may use cookies and similar technologies to collect this information in accordance with their own privacy policies.

5. Advertising

DidNotExpectThat may display advertisements provided by third-party advertising partners.

Advertising partners may use cookies, pixels, or similar technologies to collect information about visits to this and other websites. This information may be used to measure advertising performance and, where permitted, provide advertisements based on interests or browsing activity.

Third-party advertising providers are responsible for their own data practices and privacy policies.

Where required by law, advertising cookies and similar technologies will be used according to the choices you make through our consent tools.

6. Third-Party Links and Services

DidNotExpectThat may contain links to websites, products, platforms, or services operated by third parties.

We are not responsible for the privacy practices, content, or policies of third-party websites. We encourage you to review the privacy policy of any third-party website you visit.

7. Pinterest and Social Media

DidNotExpectThat may link to or integrate with social media platforms such as Pinterest.

When you interact with these platforms, they may collect information according to their own privacy policies. Your interactions with third-party social media services are governed by the privacy policies of those services.

8. Email Communications

If you choose to subscribe to emails from DidNotExpectThat, we may use the information you provide to send newsletters, website updates, or other content.

You may unsubscribe at any time by using the unsubscribe link included in our emails.

After unsubscribing, certain information may still be retained when necessary to maintain suppression lists, comply with legal requirements, or prevent unwanted messages from being sent again.

9. Data Security

We take reasonable administrative and technical measures to protect information collected through DidNotExpectThat.

However, no website, electronic storage system, or method of transmission over the Internet can be guaranteed to be completely secure. Therefore, we cannot guarantee absolute security of your information.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling requests, operating the website, complying with legal obligations, resolving disputes, and enforcing agreements.

Retention periods may vary depending on the type of information and the reason it was collected.

11. Your Privacy Rights

Depending on where you live, applicable privacy laws may provide you with certain rights regarding your personal information.

These may include the right to:

– Request access to personal information we hold about you
– Request correction of inaccurate information
– Request deletion of certain personal information
– Request information about how your data is used
– Object to or restrict certain processing
– Withdraw consent where processing is based on consent
– Opt out of certain forms of targeted advertising or data sharing where applicable

To exercise applicable privacy rights, please contact us through our Contact page.

We may need to verify your request before completing it.

12. Children’s Privacy

DidNotExpectThat provides craft inspiration that may include projects suitable for families and children. However, this website is intended for a general audience and is not directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13.

If you believe that a child has provided personal information to us without appropriate consent, please contact us so we can review and, where appropriate, remove the information.

13. Do Not Track Signals

Some browsers offer a “Do Not Track” setting.

Because there is currently no universally accepted standard for responding to these signals, DidNotExpectThat may not respond to all Do Not Track signals. Where required by applicable law, we will honor legally recognized opt-out preference signals.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, services, technologies, or legal requirements.

When changes are made, the “Last Updated” date at the top of this page will be revised.

We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have questions about this Privacy Policy or would like to make a privacy-related request, please contact us through our Contact page.